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Friday, February 16, 2007

Mike Bogo on Marketing and Monetizing




Taking a slice for myself

Nowadays more and more people are getting into Blogging, not only because it is free -- but it's also because it is easy to set-up and promote. You can practice this without any complication as long as you have knowledge in CSS and HTML.

The site http://www.mikebogo.com was created by the student Mike Bogo, a senior Psychology major at Brown University. His “About Page” is a little bit overwhelming, but I'm saying this in a a good way. He strategically puts it on the left part of the page, wherein people can read well and know him instantly. It's quite brilliant that he also puts a photo of himself, because for some people it's hard to gain their trust if you're sort of a stranger for them. About his introduction, I can say that he's really into the world of Marketing and Monetizing though he claims that he's not a professional. However he definitely has something interesting and accommodating to say that has me thoroughly intrigued. His blog is basically jam-packed with ideas.


The Drills

With regards to the Meta Tags of the site, I' am really impressed by how he manages to keep it clean. When I say 'clean', it means that he didn't even bother to put keywords and long descriptions in his Meta Tags, yet he succeed to present them in an informative manner. Meta description is important so that people who visit your site will have a brief introduction as to what your site is all about. With mikebogo.com though, you don't get all that long description with keywords on it, maybe because he wants the content to speak out for itself.

Technically, on SEO aspect, his format is rather amazing. One of the reasons why he has a PR5 for his site, because the robots of the search engines can crawl on to his site easily. That is the advantage if you put the content of your site on the left portion of the page. The articles are also helpful. He has posted educational articles, which can help all his readers on marketing aspect. Also, There is a snapshot of a website installed by the author in his entries with hypertext link and in the links sections of the page. It makes the websites more informative for the users because they can preview the site that they want to visit, without “going” to the site itself. Since, it's much better idea to see the details/view foremost of the project by dragging your mouse to the links, instead of just enlarging the image in the new page. If you stumble upon Mike's blog you can see below his introduction, are the list of Top Articles, Categories, Links and Visitor's in an orderly manner beside the Adwords by Google. It's quite confusing though why he had placed the ads on the leftmost part of the page. Perhaps they're part of the design.


The gists

Mike Bogo writes his content interesting that's why people enjoy visiting and reading his blog. Mike Bogo thinks in a very precise manner, he wants to impress people with his skills and learning, that's why he made his blog in a very newsy yet chatty style. Also the good part is his articles are immediately on the left half of his page, which is both easy and accessible for human readers and spider bots alike. I mean, all his keywords are there, but not annoying for the readers. The format and content of http://www.mikebogo.com are not only user-friendly, as well it's a search engine friendly.

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Site: http://www.mikebogo.com/

1 Comments:

At March 23, 2007 at 5:00 AM , Anonymous Anonymous said...

Hey Zignus!

Thanks for the good words! I agree with you about the ads, and I've restructured the design a bit and just gotten rid of them entirely.

Good advice, and best of luck with the reviews!

 

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